*‘Che!’ is a word play referring to both Ernesto Che Guevara (港譯: 切.古華拉 / 哲古華拉), and a common Cantonese expression of dissatifaction. Since ‘Che’ is also the proper Putonghua pronounication of ‘car’ , it was mocked at in the animation film of McDull, Prince de la Bun.
The Chinese title for the exhibition project is a playful saying from "The Bull" Tsang Kin-shing (阿牛/曾健成) of Citizens Radio, in a program of Wong Yuk Man in web-radio My Radio, over the Citizens Radio Ban incident. It means something close to "This probably won't be charged" but the sound of it also plays on the name of Ernesto Che Guevara. The Chinese title in the logo at the header, was written by Szeto Wah (司徒華), chairman of The Hong Kong Alliance in Support of Patriotic Democratic Movements in China, during the HKASPDMC Chinese New Year Flower Market fund raising occasion at Feb 2008.
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